/* GSC verification */
(+44) 01562 60787 info@essdee.co.uk

Thought Press Project

We were delighted to chat with Sanira Emon, artist at Paper Fight, to find out how she set up Thought Press Project in 2020, how it has progressed over the three years, and to hear more about this year’s project.

Can you introduce yourself?

I’m Sanira Emon, or Paper Fight Art as I am known on Instagram. I enjoy printmaking especially linoprints and I have a love of hand drawn illustration. I started with linoprint as a hobby and then wanted to share the activity with others so I started running my own workshops at art galleries, schools with Edible Rotherhithe, at events locally and even in other parts of the country, running workshops at venues such as Castle Rising with the reenactment group Black Knight Historical and always using Essdee supplies. I find that Essdee products produce beautiful colours and textures and are easy to transport and to clear up afterwards.

I have designed and handprinted fabric goods such as aprons and totebags and made limited edition prints and cards for Edible Rotherhithe since 2018. I now make art to sell online and at craft fairs and my clientele includes Dame Emma Thompson who bought my Robin & Marian print among others at Nottingham Castle in 2022. (Available in my Etsy shop www.etsy.com/uk/shop/PaperFightArt)

In December 2020 I started pulling together a nationwide charity fundraising printmaking project which is now known as Thought Press.

Photo of Sanira Emon linoprint artist
Lino print by Sanira Emon of Robin and Marian
Photo of lino print artist Sanira Emon with Dame Emma Thompson

What is the Thought Press Project?

Thought Press began online during lockdown. I envisioned a collective of artists on the project from across the UK. I used social media to connect to as many printmakers as possible and made a list of the printmakers I had discovered and invited them to join the project. I organised printmakers in regional groups and connected them to each other over lockdown by allocating Printmaker Pals, encouraging them to reach out by direct messaging using their social media accounts.

In 2021 we raised a total of £4,700 for Mind Charity and Heart Felt Tips CIC, arranged 3 exhibitions around the UK and gained recognition from the UK printmaking community by featuring in both the RE (Royal Society of Painter-Printmakers) magazine ‘Printmaking Today’ and in the equally prestigious ‘Pressing Matters.

Logo for Thought Press Project 2023

How did the Thought Press Project come about?

The Thought Press Project was a collaboration I had in mind around December 2020. It was still Lockdown in the UK and due to the threat of Covid19 we couldn’t see any family or friends. Christmas that year felt like a really dark time and I got to thinking about how people’s mental health and creativity were suffering. Together with all the news about children stuck at home, losing out on valuable education and social development, I found that Mind Charity and Heart Felt Tips CIC were the perfect causes to champion with my project.

I set about contacting printmakers I was already following through my Instagram account @paper.fight.art, not knowing who would reply or agree to donate their prints to a then unknown project. Little did I know how enthusiastic people would be and it went from there really, growing day by day, adding people from all over the UK (because of postage restrictions and delays we faced during height of the pandemic, I didn’t include anyone outside the UK, although we did have considerable interest) until I had to cap it at 100 people, as running the project by myself meant that I would be dealing with all the admin, post and website, promotional material and social media.

The theme I set for the project in that first year was Childhood Memories and Imagination to link to the children and mental health aspects of the project. It really tapped into something we all had in common and many of the printmakers enjoyed chatting to each other about their childhood memories and ideas for prints. I partnered lesser known and more famous printmakers to level the playing field and started by selling all the prints at the same price, which in the beginning were just £10 each.

Linoprint of three hares by artist Vicki Jordan

Three Hares

Monochrome linoprint in a unique blend of burgundy by Vicki Jordan @vickijordanart

The idea for my @thoughtpressproject print came from the iconic Three Hares motif, found in many locations across the world since the 7th century. In particular in the UK, it’s found often in Devon churches, where it is referred to locally as the Tinners’ Hares. It’s a beautiful image, and has a certain magic and mystery to it, so it seemed an ideal choice for the Thought Press Project’s ‘Animal Magic’ theme.

Lino print of wading birds by lino artist Gill Thornton


5 colour reduction linoprint on A4 sized Somerset Satin 250gsm paper by Gill Thornton @gill.thornton.art
Linoprint by Rebecca Perdue titled A Beautiful Mind

A Beautiful Mind

Original linocut by Rebecca Perdue @bperdue.printmaker

Inspired by the magical work of creative polymath Kit Williams. I first saw his fantastically illustrated riddle book Masquerade as a youngster. I would pore over the intricate imagery long before I really understood the hidden messages and symbols they contained.

This wonderful book fuelled a lifelong love of literature, illustration, folklore and of course, animals, (although that particular seed had already been sown and nurtured with a succession of much loved pets). If that isn’t magic, I don’t know what is!

This linocut print is an ode to an inspiring creative, (the Kit Williams version of this magic animal circle symbol can be found within the pages of Masquerade) and is for anyone who is inspired by the possibilities of a creative life, loves literature and the beautiful, pure minds of our animal friends.

What happened next?

With all the excitement growing in the printmaking corner of Instagram, soon there was a small online community of printmakers and I started a Facebook group to help organise people and set out rules. Pairing a smaller charity (Heart Felt Tips) with a much bigger and more recognisable charity (Mind) really worked to help people feel emotionally invested in the project, particularly those who had struggled with their mental health over lockdown in particular.

With more and more people getting involved, Tim from Pooki Presses reached out to us to give away one of his big lever printing presses and we had the wonderful support of Essdee and several other art suppliers.

We got the attention of local and global magazines and even the famous John Pedder who supported our project by donating 20 of his original embossed woodcut prints which sold out within a week of going in the online shop! We also had great champions on the project such as Jonny Scarramuzza, based in Wales. He was able to install all 100 of our prints at the very first of our exhibitions in a refurbished theatre, which was a huge success! We also managed to get a free space at a new venue in Ipswich at The Hold part of Suffolk Archives, which we have rebooked annually since then.

We have had so much great feedback from our customers and it has meant a lot for me to and the other printmakers to be able to connect with each other during the lockdown and some lifelong artist friendships have been formed. There is quite a tightknit community on Instagram and the artists help to promote each other’s work which is really what the project is about!

Linoprint by Beth Robertson of a robin in it's nest


Monochrome handburnished print from a wood engraving by Beth Robertson @end.grain.prints

This wood engraving depicts a robin protecting her nest. The young in our society need to be protected and nurtured, and this little print is happy to be part of Thought Press project as part of a collective of printmakers raising money to help provide hot meals, creativity and support to children who are most in need.

Narwhal linoprint by artist Dave Hall

A Blessing of Narwhal

Original linocut by Dave Hall @davehallprintmaking

Using Essdee Block Printing inks in Black, White, Silver and Turquoise

The concept of magic has always felt dark and mysterious to me so although my work is usually a riot of colour, I knew I wanted my Animal Magic print to be very moody. After recalling that Narwhals are known as ‘The Unicorns of the Sea’ everything fell into place and I focussed on creating a Narwhal design for the 2023 Thought Press Project.

To achieve the texture and markings of the Narwhal skin, I handpainted the carved block so that each print would be unique and I could come up with patterns and colour combinations which can’t be created using a brayer.

I love how the glossy turquoise and white stand out on black paper and the murky background was very reminiscent of Narwhal documentaries I had seen following pods of Narwhal around the Arctic Oceans.

Linoprint of a rabbit by Steph Dean

Lunar Bunny

Linocut print by Steph Dean @mrs_m_designs

‘On the theme of Animal Magic, I wanted to celebrate the magic of nature. It’s the lunar year of the rabbit so I’ve placed the bunny in front of the moon with moths navigating around him. Moths are magnificent and contribute greatly to our ecosystem. The funds raised from the sales of all prints donated go directly to supporting children to learn about proper food in both creative and practical ways.’ Steph.

Which other charities have you supported?

In 2022, where I experimented with half the number of printmakers, we raised in what was a very difficult year economically, over £3,500 for Edible Rotherhithe based in South London and the much larger charity, Trussell Trust. I like the idea of small and big supporting each other and we have the same pairing of printmakers including famous names as well as beginner printmakers and those who are less experienced and who really love the boost and thrill of working alongside their printmaking heroes.

All of the artists have been tremendously generous with their time, energy and materials, contributing everything for free and even helping with social media and promotion, organising flyers and exhibition venues. We have a core membership of some printmakers who loved it so much the first time around that they have returned to the fold!

What is the theme for this year?

The theme for 2023 is ‘Animal Magic’ which fits in with the work of Edible Rotherhithe focusing on biodiversity in their gardening projects at schools and Magic Breakfast who provide healthy breakfasts to pupils in schools who need it, fighting hunger and providing fuel for learning.  The Printmakers absolutely love this year’s theme and have responded to it in various ways – the images are fantastic.

We also have 10 Young Thought Pressers joining us this year from a primary school in Southwark, so please do check out their colourful and imaginative screenprints in the shop. They worked with Printmaker Liam Richardson to produce the prints from their designs and printmaking sessions run by Edible Rotherhithe.

Children learning to linoprint
Children learning to linoprint
Children learning to linoprint using a press
Children learning to linoprint using a press
Children learning to linoprint
Children learning to linoprint
Children learning to linoprint using a press
Children learning to linoprint using a press

Tell us about the exhibitions you have planned.

We have 2 exhibitions planned, and maybe 2 more in other parts of the UK, and we have rebooked a couple of the venues we used last year. The ones that are definitely confirmed I can tell you about but you will just have to wait to find out about the others.

In mid August we have a show at Cass Art in Islington which also includes two free workshops where people can come along and learn how to print.

We also have our regular, month-long show in September at The Hold part of the Suffolk Archives at University of Suffolk campus.

Sanira Emon at thought press project exhibition

Do you have a favourite Essdee product?

My favourite Essdee products are the wood-mounted lino blocks and the metallic printing inks. I cannot wait to try out the new fabric printing range and you should know that Essdee have generously donated a set of these amongst other great printmaking products to our big prize draw at the end of March 2023.

If you would like to enter please go to www.thoughtpressproject.shop where you can get a prize draw ticket for only £5!


How can people take part/contribute/donate/buy a print?

Although we have reached full capacity for printmakers this year, there is a chance to join next year’s project which will be run by Edible Rotherhithe. You can email me at thoughtpressproject@gmail.com to get involved and book your space for next year.

Donations can be made to www.ediblerotherhithe.org.uk/donate

And of course you can buy a print any time, come along to our exhibitions and support us on social media by following the hashtag #thoughtpressproject or purchase prints from our online shop www.thoughtpressproject.shop. We offer free postage and packing to any UK address.

You can also follow us on Instagram to see how the project progresses this year @thoughtpressproject or follow/search the hashtag #thoughtpressproject – there are lots of lovely prints in development and over 30 finished prints in the shop already.

We hope to have all 100 designs ready by the end of April in time for the first exhibitions. There are a great variety of prints including screenprints, risograph prints and etchings, as well as linocut and woodcut prints, and even a pop-up linoprinted piece in the shop! Some prints from 2021 and 2022 are still available – it is very limited stock so do have a look before they all go!


Created something beautiful? Tag us @essdee_uk or use #essdee for a featured post on our Instagram page!


Got 5 minutes? Have a read of one of our other blogs for more inspiration!

How To
Gelli plate with red and blue in
Gelli Plate Printing

Gelli Plate Printing

Dave Elsom from Sombrero Printmaking gives us a beginners guide to creating a gelli plate print. This is a versatile and fun way to print which can also incorporate other printmaking techniques such as linoprinting.

Sara Ahmed, winnner of YLPP2022, at the Piccadilly Lights
Young London Print Prize

Young London Print Prize

Matt Bell, Chair of Woolwich Contemporary Print Fair, speaks to us about this pioneering visual arts programme which focusses on inspiring young people to showcase their creativity whilst helping to address the issue of climate change.

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active


Educational Art and Craft Supplies Ltd Privacy Policy  Introduction Educational Art and Craft Supplies Ltd (also known by our brand name Essdee) are a manufacturer of art and craft material, and offer a range of Scraperboard, etching tools, block printing tools and materials.  We are committed to protecting and respecting your privacy. Everyone has rights with regard to the way in which their personal information is handled.  During the course of our activities we will collect, store and process personal information about our customers, suppliers and other third parties, and we recognise that the correct and lawful treatment of this data will maintain confidence in the organisation and will provide for successful business operation. This policy sets out the basis on which any personal information we collect from you, or that you provide to us, will be processed by us.  Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. Becoming a customer or your provision of any information to us constitutes your acknowledgement of the terms of this privacy policy.  Please do not send us any of your information if you do not want it to be used in the ways described in this privacy notice. It is important that the personal data we hold about you is accurate and current.  Please keep us informed if your personal data changes during your relationship with us. You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), which is the UK supervisory authority for data protection issues.  We would however appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance. For the purpose of UK data protection laws, the data controller is Educational Art and Craft Supplies Ltd of Frederick Road, Hoo Farm Industrial Estate, Kidderminster, Worcestershire, DY11 7RA. We can be contacted on 01562 60787 and info@essdee.co.uk. The data we collect about you ‘Personal Data’ is any information about an individual from which that person can be identified. It does not include anonymised data where identifying characteristics have been removed. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
  • Identity Data which may include your name, username or similar identifier, title, job title and gender
  • Contact Data which may include address, billing address and details, email addresses and telephone numbers
  • Financial Data which may include bank account and payment card details
  • Transaction Data which may include details about payments to and from you and other details of products you have purchased from us
  • Technical Data which may include internet protocol (IP) addresses, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website
  • Profile Data which may include your username and password, purchases or orders made by you, your interests, preferences and any feedback and survey responses
  • Usage Data which may include information about how you use our website and products
  • Marketing and Communications Data which may include your preferences in receiving marketing from us and your communication preferences
We also may collect, use and share what is known as ‘Aggregated Data’ (such as statistical or demographic data) for any purpose.  Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice. We do not collect any Special Categories of Personal Data about you or parties associated with you.  These categories of data include details about race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods). In this case, we may have to cancel a product you have purchased from us but we will notify you if this is the case at the time. How we collect your personal data We may use different methods to collect data from and about you.  These include: Direct interactions You may provide us with personal data for example when you:
  • visit our website
  • purchase our products
  • request marketing information to be sent to you
  • complete a survey or give us some feedback
  • meet with us in our office, at events or elsewhere
  • log onto the wi-fi network in our offices
  • fill in forms on our website
  • give us your business card
  • enter a competition, promotion or survey organised by us
  • correspond with us by phone, email, letter or otherwise
Automated technologies or interactions When you visit our website, we may automatically collect technical data about your equipment, browsing actions and patterns.  We may collect this personal data by using cookies, server logs and similar technologies. Third parties or publicly available sources Examples of this might include:
  • analytics providers or search information providers/engines
  • advertising networks
  • data brokers or aggregators
  • providers of technical, payment and delivery services
  • Companies House
  • by conducting searches of publicly available databases or social media sites, such as Facebook, Twitter, LinkedIn
How we use your personal data We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
  • Where we need it to perform a contract we are about to enter into or have entered into with you
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests
  • Where we need to comply with a legal or regulatory obligation
  • Where you have given us consent
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law. Purposes for which we will use your personal data We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.
Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest
To register or subscribe you as a new customer (a) Identity (b) Contact Performance of a contract with you
To process and deliver products to you, including: (a) Manage payments, fees and charges (b) Collect and recover money owed to us (a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications (a) Performance of a contract with you (b) Necessary for our legitimate interests
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey (a) Identity (b) Contact (c) Profile (d) Marketing and Communications (a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products)
To administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity (b) Contact (c) Technical (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation
To deliver relevant website content to you and measure or understand the effectiveness of our communications with you (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical Necessary for our legitimate interests (to study how customers use our products, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products, marketing, customer relationships and experiences (a) Technical (b) Usage Necessary for our legitimate interests (to define types of customers for our products, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods that may be of interest to you (a) Identity (b) Contact (c) Technical (d) Usage (e) Profile Necessary for our legitimate interests (to develop our products and grow our business)
To provide you with information about special offers and other products we provide that are similar to those that you have already received from us and to provide you with updates (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical Necessary for our legitimate interests (to ensure you continue to receive communications that you have previously agreed to receive and to ensure that we provide you with the communications that you have requested)
To enable you to participate in a prize draw or competition (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical Necessary for our legitimate interests (to study how customers and prospective customers use our products, to develop them and help grow our business)
Marketing We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We may use your Identity, Contact, Technical, Usage and Profile Data as described above to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products and offers may be relevant for you. You will receive marketing communications from us if you have requested information from us or purchased services from us or if you provided us with your details when you registered for a promotion and, in each case, you have not opted out of receiving that marketing. We will not share your personal data with any other company for marketing purposes. Opting Out You can ask us to stop sending you marketing messages at any time by contacting us or by selecting the ‘unsubscribe’ option which is include with each such communication to you. Where you opt out of receiving marketing messages, this will not apply to personal data provided to us as a result of the purchase of a product. Cookies Like many other websites, the Educational Art and Craft Supplies Ltd website uses cookies. A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. Below is a list of the main cookies used on our website, you can view the full list here. Google Analytics These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited For more information on Google Analytic’s privacy policy visit here - http://www.google.com/analytics/learn/privacy.html Google Maps These are Google Maps third party cookies, which are unique identifiers to allow traffic analysis to Google Maps. Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit. Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website. In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site. Disclosures of your personal data Any third party joint data controllers or third party data processors we engage in the normal course of our business are required by us to respect the security of your personal data and to treat it in accordance with the law.  They are only permitted to process your personal data for specified purposes and in accordance with our instructions. We may share your personal data with our business partners which include, but are not limited to:
  • Our outsourced IT services provider, together with the providers of wi-fi, IT and system administration services to our business and on-line cloud and data-room providers
  • Analytics and search engine providers that assist us in the improvement and optimisation of our website
  • Transport providers such as logistics companies and freight forwarders
  • Payment solutions such as card providers, banks and other payment service providers
  • E-commerce platform
  • Marketing providers who assist in the promotion of our products (such as Mailchimp)
However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties beyond the company for them to use for their own direct marketing purposes, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime. Transferring data outside of the EEA We do not currently transfer your data outside of the EEA, except in the case of our use of a marketing automation platform (currently Mailchimp) which we use to transmit emails on our behalf.  As part of our commitment to protecting your data we strive at all times to ensure that full and GDPR-compliant arrangements between Educational Arts and Craft Supplies Ltd and our chosen automation platform provider are in place. Data Security We strive to maintain appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. Ways in which data is protected include having in place a Data Protection Policy, adhering to Data Retention Protocols, restricting access to data to only those staff who need to access it as part of their duties, using password protection, applying firewall protection and encryption technology, using disposing of paper documents containing personal data by shredding, using lockable filing cabinets and training staff in the importance of data security. We have put in place procedures to deal with any suspected personal data breach and will notify you and the ICO of a breach where we are legally required to do so. Unfortunately, the transmission of information via the internet is not completely secure.  Although we will do our best to protect your personal information, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk.  Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. Data Retention We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. The length of time that we will store your data will depend on the ‘legal basis’ for why we are using the data, as follows:
Legal Basis Length of Time
Where we use/store your data because it is necessary for the performance of the contract between you and us We will use/store your data for as long as necessary for the performance of the contract between you and us
Where we use/store your data because it is necessary for us to comply with a legal obligation to which we are subject We will use/store your data for a long as necessary for us to comply with our legal obligations
Where we use/store your data because it is necessary for our legitimate business interests We will use/store your data for as long as it is necessary for our legitimate business interests, or such earlier time as you ask us to stop.  However, if we can demonstrate the reason why we are using/storing your data is more important than your interests, rights and freedoms, then we will be allowed to continue to use/store your data for as long as it is necessary for our legitimate business interests
Where we use/store your data because you have given us your specific, informed and unambiguous consent We will use/store your data until you ask us to stop
To determine the appropriate retention period for personal information, we consider the amount, nature and sensitive personal information, the potential of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. In some circumstances you can ask us to delete your data.  This is explained in the section about your legal rights below. In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes.  In this case we may use this information indefinitely without further notice to you. Your Legal Rights Under certain circumstances, you have rights under data protection laws in relation to your personal data.  If you wish to exercise any of the rights set out below you should contact us. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. We may need to request specific information from you to help us to confirm your identity and to ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. We will endeavour to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. You have a right to:
  • Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products to you. We will advise you if this is the case at the time you withdraw your consent. 
Updated March 2021
Save settings
Cookies settings